CONTENT ANALYSIS OF CHINESE AND KAZAKH MEDIA: COOPERATION IN THE FIELD OF THE AUTOMOTIVE INDUSTRY

Abstract

In the last decade, with the increasing international status of China and its “exit”, namely the implementation of the geo-economic strategy “Belt and Road Initiative” on the Eurasian continent, as well as the increasing strategic importance of Kazakhstan, cooperation between our countries is dynamically developing in various fields. The interaction between Kazakhstan and China in the automotive industry is a new and most dynamically developing area of cooperation. The conducted content analysis of publications in Chinese and Kazakh media dedicated to cooperation in the automotive industry from 2015 to 2023 includes both qualitative and quantitative assessment of the content of news articles from countries, reviews, and interviews with press services of Chinese auto companies. The purpose of this study is to identify key topics and trends in the field of cooperation in the automotive industry through an analysis of publications about cooperation between China and Kazakhstan in state and non-state media of both countries, identifying their similarities and differences. This research has the potential to actively contribute to a deeper understanding and promotion of cooperation and dialogue between Kazakhstan and China, especially in the economic and political spheres.